Dutch by design, big in attitude and peerless in class. We are unashamed to be different and make no apologies for resisting the norm. Designing distinctively, we sidestepped the traditional path, carved a new timeline in the watch market and continue to break new ground today. Time doesn't rest and neither do we; our ambitious mindset is in perpetual motion, keeping us one step ahead of the pack. Steel has run through the very architecture of our design from the first timepiece, creating form and function with Swiss quality standard.

Here's an art to being bold with style, it takes confidence and character to stand alone. It's not a watch, it's a statement. A fearless entrepreneur, TW Steel’s CEO Jordy Cobelens is the commercial force driving the brand. With a passionate belief in the product, he has an infectious enthusiasm for connecting and growing the TW Steel network across the globe.

A born go-getter by nature, whilst other school children were worrying about their homework the young Cobelens was successfully building his first sales network at just 14 years of age.

Today, the 2011 Ernst & Young Emerging Entrepreneur of the Year, is on a mission to sell timepieces that enrich people’s lives. Believing a great watch is a compliment, his vision for TW Steel is to deliver above the value of the timepiece and bring affordable products with attitude that offer a great experience to the wearer.