GERI Boutiques Italian Fashion Collections
Read More
Authentic Merchandise

Luxury Goods. Counterfeit. The Visible. The Invisible.

Luxury Goods. Counterfeit. The Visible. The Invisible. From research into the consumer perspective on purchasing luxury items there are multiple dimensions of emotion which affect the luxury consumer. The broader market is motivated by emotions evoked by enhancing perceptions of the self through luxury products. Wealthier luxury market consumers are motivated by emotions associated with a brand’s core reason for being, perceived in terms of authenticity and timelessness. All of these dimensions create perceptions of luxury in the mind of the consumer. Sadly, Africa and more importantly, South Africa has become a prime target for counterfeit luxury goods dumping. The highly visible influx...

Read more