SELECTED ITEMS LESS 50% ACROSS ALL STORES AND BRANDS.
BLACK FRIDAY '17 PREMIUM
BLACK FRIDAY 2017 SOUTH AFRICA GERI BOUTIQUES WILL BE OFFERING DISCOUNTED SALE PRICES ON TOP PREMIUM FASHION BRANDS.
These brands have been regarded as the most luxurious and sophisticated fashion collections to be found anywhere in the world.
BLACK FRIDAY SELECTED ITEMS LESS 50% ACROSS ALL STORES AND BRANDS.
Black Friday is the day following Thanksgiving Day in the United States. Since 1952, it has been regarded as the beginning of the Christmas shopping season in the U.S. and has become a popular term and shopping practice in South Africa. Most major retailers open very early and offer promotional sales that are not to be missed and occur once a year in a drastic form. It has routinely been the busiest shopping day of the year since 2005, some news reports have described it as the busiest shopping day of the year for a much longer period of time. Similar stories resurface year upon year at this time, portraying hysteria and shortage of stock, creating a state of positive feedback.
The earliest evidence of the phrase Black Friday applied to the day after Thanksgiving in a shopping context suggests that the term originated in Philadelphia, where it was used to describe the heavy and disruptive pedestrian and vehicle traffic that would occur on the day after Thanksgiving. This usage dates to at least 1961. More than twenty years later, as the phrase became more widespread, a popular explanation became that this day represented the point in the year when retailers begin to turn a profit, thus going from being “in the red” to being “in the black”.