NAPAPIJRI FASHION COLLECTION napapjri – sandton city - napapijri logo black - NAPAPJRI – SANDTON CITY

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Shop L315, Sandton City Rivonia Road &, 5th St, Sandton, 2196

Lower Level – Ground Floor Entrance 7 
Tel: 011 883 0574

napapjri – sandton city - sandton city logo - NAPAPJRI – SANDTON CITY

Sandton City, one of Africa’s leading and most prestigious shopping centres. Sandton City offers an unparalleled shopping experience that combines the world’s most desirable brands with everyday leisure and entertainment. Situated in the prestigious Sandton Central Management District in northern Johannesburg, Sandton City is conveniently located within walking distance of the Sandton Gautrain station and within easy access from highways and main roads within Sandton CBD. With more than 300 leading local and international retailers, Sandton City is a one-of-a-kind premier fashion and leisure destination. It’s an energetic hub of Afro-cosmopolitan glamour – international shopping with South African flair. Sandton City is owned by Liberty Group and Pareto Ltd and managed by JHI Retail.

NAPAPJRI – SANDTON CITY

The Napapijri journey starts in 1987 in the shadow of Europe’s highest peak, the Monte Bianco, where an Italian manufacturer of travel bags introduced a new sensibility to outdoor apparel, combining innovative materials with close attention to style. Napapijri is a variation of the Finnish word for the Arctic Circle and the logo, half positive and half negative, expresses the North and South Poles in graphic form. The Norwegian flag is closely linked to the brand’s DNA, representing Europe’s northernmost country, the birthplace of some of the great explorers of the 20th century as well as a land of extreme conditions and magnificent landscapes.

Napapijri is an Italian premium casual-wear brand owned by VF Corporation. Originally a producer of high-quality alpine travel bags, Napapijri now markets upscale apparel for men, women and children, as well as accessories, footwear and bags. The Napapijri brand is most widely associated with its Skidoo jacket.

The company’s products are crafted to appeal to customers at the higher end of the retail apparel market, with an emphasis on comfort, style, and high-tech materials. The business has developed from a single store in the Aosta Valley to a presence in 175 branded shops and more than 2,000 retail locations around the world. Travel, adventure, and environmental consciousness are recurring themes in the company’s advertising and marketing. It has made partnerships with like-minded organizations and individuals to help bring awareness to environmentally compromised areas of the world.

In 1987 when a manufacturer of travel bags created the Bering Bag, a waxed canvas duffel bag marketed to travelers that was the first product to carry the Napapijri name. In 1990, the company began designing and producing clothing and accessories, and introduced its signature Skidoo jacket, a lightweight, rain-proof, anorak designed for extreme temperatures.

The company continued to add to its product range in the 2000s. In 2002, the Napapijri Kids clothing line was introduced, followed by Napapijri footwear in 2007. The first Napapijri store opened in Chamonix, France in 1997. Since then, the company has consistently added stores and opened its 100th in Stockholm in 2012. That year, the first Asian Napapijri store opened in Seoul, Korea. Napapijri was acquired by the U.S.-based clothing manufacturer VF Corporation in 2004.

Andrea Cannelloni joined Napapijri in 2009 as Vice President and General Manager and is now Brand President. Cannelloni had worked as a designer at Ermenegildo Zegna and Trussardi, and served as Creative Director for Boss Orange and Boss Green at Hugo Boss. In 2010, Napapijri launched its e-commerce website, making the brand available worldwide.

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