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PAL ZILERI – ADV CAMPAIGN – SPRING SUMMER 2018

ADV CAMPAIGN – SPRING SUMMER 2018

A NEW NEOREALISM

PAL ZILERI SANDTON CITY Shop U39 – UPPER LEVEL 

A CINEMATIC TOUCH INSPIRED BY NEOREALISM: THE ADVERTISING CAMPAIGN SPRING SUMMER 2018 OFFERS A FIRST TASTE OF THE NEW AESTHETIC THAT BEARS THE SIGNATURE OF CREATIVE DIRECTOR ROCCO IANNONE. IN FRONT OF THE CAMERA THE PROTAGONISTS OF THE SEASON: THE PERSON AND THE PRODUCT. POETIC AND ENGAGING SHOTS, IN COLOR AND IN BLACK AND WHITE, IN AN ALTERNATION OF EXPRESSIVE CLOSE-UPS COMBINED WITH WHOLE FIGURES. THE RELAXED AND NATURAL ELEGANCE OF THE WHOLE IS CELEBRATED BY THE LANDSCAPE THAT IS THE BACKGROUND, A DESOLATE BEACH IN SOUTHERN ITALY. THE SARTORIAL TRADITION OF PAL ZILERI IS INTERPRETED IN A CONTEMPORARY WAY, FOR A FREE AND AUTHENTIC STYLE. A COMBINATION OF ELEMENTS THAT PORTRAYS BEAUTY IN ITS PUREST AND MOST PRIMORDIAL ESSENCE.

COLLECTION – SPRING SUMMER 2018

INTERPRETING THE SARTORIAL TRADITION

PAL ZILERI SANDTON CITY Shop U39 – UPPER LEVEL 

RICH IN A TRADITION DEEPLY LINKED TO THE TERRITORY OF ORIGIN – THE VENETO REGION, THE PAL ZILERI SPRING / SUMMER 2018 COLLECTION IS INSPIRED BY ITS HISTORY AND KNOW-HOW. THE COLOR PALETTE IS ENRICHED WITH DELICATE WARM TONES, GRAY NUANCES AND BLUE TONES. SOPHISTICATED, SOBER, SUMMERY: PAL ZILERI WRITES A NEW SARTORIAL STORY THROUGH A MODERN LANGUAGE, WHOSE PROTAGONIST IS THE DEMANDING AND PERSPICACIOUS MAN.