TW Steel Premium Watches South Africa

Dutch by design, big in attitude and peerless in class, we’re the new school for time. Unashamed to be different and taking strength from size, we’ve carved a new timeline in the watch market since our arrival in 2005.

We make no apologies for resisting the norm and neither do those who choose to stand tall and wear our time.

There’s an art to being bold with style, it takes confidence and character to stand alone…It’s not a watch, it’s a statement. Time doesn’t rest and neither do we; our innovative design is in perpetual motion, keeping us one step ahead of the pack. We are a global brand. We make timepieces for the bold, wherever you are. No longer defined by nationality and place of birth, you can choose to be defined by your actions and adventures around the planet. We’re proud of our origins, born in the Netherlands and Dutch by design. It’s no surprise then, coming from a nation whose adventures helped to map the world that we can be found in the farthest corners of the globe. A simple conversation in 2005 on the popularity of oversized watches was all the catalyst needed for Ton Cobelens to take a bold step into action. Seizing the opportunity he designed and produced the first ever collection from his house. The iconic TW01, TW02, TW03 and TW04 were born and so began the epic TW Steel story. From the Canteen style of the first four models, Ton was quick to expand the range to feed the market’s appetite for time with attitude. Research and design led to different styles and shapes, from a contemporary take on the classic Pilot to the rugged Diver’s watch, all in oversize and demanding respect.

His son Jordy took the timepieces to market, using his natural born sales and networking skills to turn the TW Steel brand into a global phenomenon. Father and son continue to trust each other to respectively design timepieces and run the company in their own way and this freedom breeds success. Today the motivation remains the same; to make something that is visually stunning and a thrill to buy. It’s not a watch, it’s a statement.

If you want to talk about superstars, they don’t come much bigger than Kelly Rowland. Not just a member of one of the most successful groups of all time but also a multi-million album selling solo artist.

Let’s let the numbers do the talking; over 60 million records sold with Destiny’s Child and over 27 million as a solo artist. Did we mention the four Grammy awards?

As an entertainment icon with an infectious personality that spreads good vibes Kelly is a match made in heaven for TW Steel.

  • Over 60 million records sold with Destiny’s Child
  • Over 27 million records sold as a solo artist
  • 4 Grammy awards