NAPAPIJRI CAP GREEN
Napapijri is an Italian premium casual-wear brand , originally a producer of high-quality alpine travel bags, Napapijri now markets upscale apparel for men, women and children, as well as accessories, footwear and bags. Travel, adventure, and environmental consciousness are recurring themes in the company’s advertising and marketing. It has made partnerships with like-minded organizations and individuals to help bring awareness to environmentally compromised areas of the world. The Napapijri journey starts in 1987 in the shadow of Europe’s highest peak, the Monte Bianco, where an Italian manufacturer of travel bags introduced a new sensibility to outdoor apparel, combining innovative materials with close attention to style.
Napapijri is a variation of the Finnish word for the Arctic Circle and the logo, half positive and half negative, expresses the North and South Poles in graphic form. The Norwegian flag is closely linked to the brand’s DNA, representing Europe’s northernmost country, the birthplace of some of the great explorers of the 20th century as well as a land of extreme conditions and magnificent landscapes.
The Napapijri brand is most widely associated with its Skidoo jacket. The company’s products are crafted to appeal to customers at the higher end of the retail apparel market, with an emphasis on comfort, style, and high-tech materials. The business has developed from a single store in the Aosta Valley to a presence in 175 branded shops and more than 2,000 retail locations around the world. Napapijri designs and produces casual apparel and sportswear for men, women, and children, including outerwear and footwear. The company also produces duffel bags, backpacks, cross-body bags and shoulder bags, as well as accessories including belts, hats, scarves, gloves and socks.
In 2002, Napapijri teamed with Karl Lagerfeld for a special edition of the company’s signature Skidoo jacket. Japanese designer Yoshinori Ono designed a special clothing line for Napapijri in 2010 which was designated as the ‘66° 33’ Special Project’. The numbers referred to the latitude of the Arctic Circle. Napapijri has supported travel, research and exploration to raise public awareness on environmental issues and eco-sustainability. In 2008, to celebrate the opening of a store in Milan, Napapijri teamed with photographer/adventurer Sebastian Copeland to present an exhibition of Copeland’s photographs entitled “Antarctica: The Global Warming” at the store. Proceeds from the sale of the photographs went to Global Green USA, the U.S. arm of Green Cross International. Napapijri continues to sponsor Copeland on expeditions to photograph and film endangered environments.
In 2011, Napapijri designed a jacket costing 10 Euros for the Democratic Wear campaign launched by the Coin department store chain in Italy. A percentage of the sales went to Green Cross Italy.
NAPAPIJRI CAP GREEN