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THERE IS ALWAYS A WAY OF TURNING OUR EVERYDAY LIFE INTO A DISCOVERY.

BECAUSE WHEREVER WE GO, THERE IS ALWAYS A JOURNEY.
#THEREISALWAYSAJOURNEY

The first week of February, Napapijri launched the Spring/Summer 2017 global campaign.

For this season, Napapijri further explores “There Is Always a Journey”which was launched during Fall Winter 2016. Representing a global mindset through the intersection of boundaries, culture, nature and art, the campaign brings nature in a urban context and enables self-expression of  individuals that see the world with a thoughtful mind and an artful touch.

“There Is Always a Journey” brings to life the Spring Summer 2017 product portfolio by portraying city and nature in an authentic way, and focuses on three scenarios that represent people’s mindset during the warmer season.

there is always a way of turning our everyday life into a discovery. - napapijri 3 - THERE IS ALWAYS A WAY OF TURNING OUR EVERYDAY LIFE INTO A DISCOVERY.

INFLUENCERS

The campaign is supported by influencers with a personal connection to city and nature and who see the world through creative eyes. The tribe of influencers spans the globe and includes Italian photographer Simone Bramante, model and Instagrammer Josh Mario John from Canada and French-American blogger Christina Caradona. The Spring Summer 2017 product portfolio supports the campaign ethos. There is always a way of turning our everyday life into a discovery, because wherever we go, there is always a journey.

there is always a way of turning our everyday life into a discovery. - napapijri influencers - THERE IS ALWAYS A WAY OF TURNING OUR EVERYDAY LIFE INTO A DISCOVERY.

OUR TRIBE:

Simone Bramante is an Italian photographer with more than 10 years of experience within communication and advertising agencies. After taking his talent to Instagram he quickly amassed over 800,000 followers thanks to the richness of his imagery and its focus on the junction of human expression and the natural world.

Josh Mario John is a model and Instagram sensation from Ontario, Canada who could easily be described as a dream boyfriend. On top of his model looks Josh holds a master’s degree in psychology which he puts to work daily doing child protection. By night he likes nothing better than riding motorcycles and taking care of his rescued cats and dogs.

Christina Caradona’s blog, Trop Rouge (pronounced “true rouge”) is the perfect showcase for her vivacious sentiment which blends tomboy chic and downtown cool girl at once. Raised between New York and France, the bi-lingual, multi-cultural model/actress/personality has been blogging since she was in high school and been tapped for print ads famous television commercials.

SAILING AROUND EUROPE

1 YEAR TRAVEL

there is always a way of turning our everyday life into a discovery. - Napapijri Newsletter Apr May - THERE IS ALWAYS A WAY OF TURNING OUR EVERYDAY LIFE INTO A DISCOVERY.Antoine Woestelandt (18 years old) will set off on his journey this summer! And despite having never sailed solo before, he will embark on an adventure which will see him stop at 21 countries to meet locals and take part in ecological projects. His journey will begin on the Côte d’Azur before making his way around Italy, Croatia, Greece, Malta, then to Spain and north towards the Netherlands, Lithuania and Finland before heading back to France.

 

OLIVER POCHER

GLOBAL GLADIATORS, GAS

there is always a way of turning our everyday life into a discovery. - Napapijri Newsletter Apr May 7 2 - THERE IS ALWAYS A WAY OF TURNING OUR EVERYDAY LIFE INTO A DISCOVERY.

Oliver is a German actor, stand-up comedian and television host. He`s participating at “Global Gladiators” which is an adventure show ( broadcasted in Germany, Austria and Switzerland ) where 8 famous people have to win different challenges during a hard trip through Africa. The show will get around 4 million viewers each evening.

 

Napapijri Campaign

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