It all started in 1988 when Gerry Botoulas saw a need for quality Italian clothing in the SA market. This led him to be the pioneer in introducing many of the brands you now find in the SA market. Gerry was directly responsible for introducing brands such as Pal Zileri, Canali, Paul & Shark, Xacus, Aeronuatica Militare, Iceber, Cavalli, Doucals, Bikkenbergs.

He has now introduced the next big brand from Italy , namely FRADI. This brand will be exclusively available from the GERI multibrand boutiques. He was the first to introduce the popular Luxury lifestyle brand LA MARTINA for both men’s and ladies exclusively available from the LA MARTINA SANDTON and V&A WATERFRONT CT stores.

Authenticity, Quality and Service is the motto behind all GERI BOUTIQUES as well as offering an exciting shopping experience.